Is Aer Lingus copying it’s IAG and Oneworld alliance partners with its new livery? You’d be forgiven for thinking so.
Aer Lingus’ existing livery has been around since the mid-90s so it’s perfectly understandable the company has opted for a brand refresh. But, in my view, it’s gone from having a distinctive livery that stands out among the swathes of corporate white taxiing around the world’s airport to joining that very same group.
Not only that. The style of the tail fin covering, the placing of the airline’s name and its choice of primary colour all mimic not only IAG sister airlines Iberia and Level, but also Oneworld partner Qantas. Is this deliberate or are airlines all going to the same brand designers?
To be fair to Aer Lingus, let us hear what they have to say themselves about their new scheme. Here’s some quotes from their press release: “Our new colour palette consists of two contrasting shades of green. The rich teal represents strength and confidence. The light green stripe modernises the design and reflects our value carrier proposition …the contrasting teal and light green of the shamrock combines our strength, confidence and modernity. The shamrock sits proudly as the hero of our livery, with a new tilt to add movement and heart-shaped leaves to reflect our warmth.”
Reader, I’m afraid I used to write that sort of guff for a living. Aer Lingus is an Irish company. Shamrocks and the colour green are internationally known symbols for Ireland. Aer Lingus is proud of its Irish roots and heritage and wants to give all its customers a warm Irish welcome. There. Better in plain English, isn’t it?
Aer Lingus could be forgiven for being confused. On short haul routes it markets itself as a low-cost carrier with extra fees for baggage, buy-on-board meal service and no business class. On long-haul routes it operates as a full-service carrier with full economy service and a business class cabin with lie-flat seats.
Where Aer Lingus can compete is with good prices for business class travel on Transatlantic routes. London to New York via Dublin in business class can be had for around GBP1800 if booked in advance.
Have you flown Aer Lingus recently? What did you think? Maybe you’re a regular “AerClub” traveller? Tell us what you think of the airline and its new livery in the comments below.
Meanwhile, there are no commercially available models in the new livery yet (though Aer Lingus had their own produced for the launch at Dublin airport). However, a range of models in the current and older liveries are available, including Skymarks 1:200 scale Airbus A330.